az group of companies
- corporate brochure
az group of companies is one of azerbaijan’s largest holdings, and consists of ten different companies – from dairy and fish, through packaging, mdf profiles to duty free shops. the biggest challenge the agency faced was unifying them into one single medium that would reflect the group’s image: state-of-the-art production and ecological approach.
we created a clean, white brochure, because white color is associated with purity, light, safety, protection and perfection. white affects the mind and body promoting mental clarity, feeling of beginnings, also encouraging purification of thoughts and actions.
the brochure is woven on the outside, with elegant emboss on its cover. companies’ names are printed in silver foil inside, high quality photos are added for visualisation, and refined typography with gray details added, reflecting group’s contemporary and sophisticated way of doing business.
the brochure won best print award at the golden crown awards.
i was the project’s creative director.
*this project is owned by bruketa&zinic&grey ad agency, for which i worked at the time
