mimi
- a 360-campaign
mimi is milla dairy company’s children’s brand that needed a launch campaign.
the agency proposed the protagonist – character named mimi – a friendly, goofy giraffe who can do anything you can imagine.
creative team worked on 38 variations of mimi’s personality traits and outfits that resemble those, and then created five tv commercials, five radio commercials, billboards with extentions, citylights, print ads, digital campaign, fridge magnets, packaging, website, posters, pos materials like shelf-liners, floor stickers, ceiling hangers, bumpers, and other giveaways for multi-packs.
mimi became children’s favorite character in the country, and the campaign won silver creativity award in texas, usa.
i was the project’s creative director.
*this project is owned by bruketa&zinic&grey ad agency, for which i worked at the time
