real croatia
- business analysis
- positioning
- creative concept for world tourism fair in london
- creative
real croatia is a croatian b2b company that offers custom trip planning via a network of trusted associates carefully selected for their insider information on the places and local spirit, on each and every trip. from extended private tours through five national parks and gems of medieval urban architecture, dalmatian highlights and gourmet exploration, a nine-day private luxury adventure, to essential dubrovnik exploration, hand-picked croatia in nine days of stunning diversity, adriatic road through istria and dalmatia, and many, many more. one can also plan a custom trip of their own, and create a completely new offer.
to promote its company and all these wonderful explorations of croatia, real croatia contacted the agency to help communicate its values via promotional materials distributed on its stand in london’s b2b world tourism fair.
the agency came up with a creative concept for the fair, and designed and produced postcards from croatia, a calendar, and a cd booklet-like corporate brochure with unbinded pages, to reflect real croatia’s main message – you decide the way you will read the pages.
