samsung
- samsung galaxy s5 launch event
- prize-winning game
samsung galaxy S5 ‘s main message was: nobody wants to be the second. The message was communicated to the press, and then reflected onto a btl campaign.
we designed and produced five stands and placed them in five shoppings malls throughout baku. Those who visited each stabnd and took the most shots with the phone were the winners who got their new galaxy s5’s.
to raise even more interest, we introduced two brand ambassadors: orkhan aslanov, azerbaijan’s most popular photographer, and dilara kazimova, a singer and eurosong finalist. their images were use din digital campaign.
i was the creative director on this project.
*this project is owned by bruketa&zinic&grey ad agency, for which i worked at the time
