udruga srce / heart foundation
- business analysis
- branding
- hotline number
- direct mailing
- tv ad
the heart association offers children and youth with developmental problems and special needs daytime care filled with rehabilitational activities, as well as support to their families. the foundation needed branding, a campaign for raising awareness and obtaining funds for building a new, bigger home.
the agency created visual identity, set up a hotline number advertised on both tv and in print, a direct mailing to construction firms’ management ‘for building material purposes), and a tv ad for the second flight of the campaign communicating the progress of the center’s building.
all these activities resulted in local community providing the land, construction materials being obtained, as well as additional financial funds necessary for building. the campaign hotline number raised 100.000 kunas used for equipping the new facilities.
*this project is owned by bruketa&žinić om ad agency, now bruketa&žinić&grey, where i worked at the time
