sve za nju! (all for her!) foundation
- creative strategy
- cervical cancer prevention campaign (tv ads, print ads, website, social media)
in collaboration with european and global organizations, all for her! association approached bruketa&žinić om agency for a cervical cancer awareness and prevention campaign.
the agency created hello curly campaign that educated and encouraged croatian women, partucularly from economically challenged areas, to have their curlies gynecologically examined on a regular basis. a likeable cat became the spokeswoman for the campaign, and starred in several animated tvcs promoting diverse prevention aspects and possibilities.
teamed up with nikola žinić, i was the creative director on this project.
*this project is owned by bruketa&žinić om ad agency, now bruketa&žinić&grey, where i worked at the time
