yili
yili is among the top five dairy producers in the world. it tops asia’s dairy industry for ten consecutive years, and it’s china’s largest dairy enterprise.
yili announced a contest – to design both the product and the graphic campaign for two of its powdered products, baby formula and 50+ formula. the challenge was to come up with a container suitable for both moms with busy hands, as well as the elderly whose hands are shaking.
we teamed up with a technologist of a leading croatian soft drink company for the product mechanism, and then designed the wrapper. and won the contest!
i was the creative director and copywriter on the project.
